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YouTube Stars Becoming More Influential Than Traditional Celebs, Even Among Adults

YouTube Stars Becoming More Influential Than Traditional Celebs, Even Among Adults

The rise of the huge YouTube celebrity in the past few years is usually discussed in the context of youth marketing, and basically how the kids are these days with their YouTubing and such and such tend to care more about their little videos than traditional marketing efforts like celebrity endorsements. Well, now that grumpy-old-man logic can be applied to adults as well.

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