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Your Customer: Short Attention Span, Digitally Distracted

Your Customer: Short Attention Span, Digitally Distracted

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I’d like to tell you everything I learned about Microsoft’s latest research on consumer attention spans.

But I keep getting distracted, which is really ironic since I’m allegedly an attention Ninja — capable of "compartmentalizing tasks to control my attention."

Apparently the researchers failed to consider my fascination with things like squirrels jumping on the bird feeder right outside my window, the spec of dust I can see on the table across the room or my obsession to discover the name of the song I think I heard sitting at the bar yesterday. (It was World Cocktail Day, folks. I felt obligated to do my part.)

The good news is that my sagging attention is apparently the result of our digital lifestyle, not some form of contagious ADHD — which means I can now stop blaming several loved ones for my inability to concentrate.

At least that’s what Microsoft seems to think.

Read full story…


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