No one will. At least not in the way we typically think about it.
We all seem to want to solve it narrowly, tactically, with concrete steps we can begin taking today, making progress step by step until we’ve got ECM down. We think we need to find the right systems, or migrate this or that swamp of content from where it is to a better place, or get our user interface more intuitive. And then, with that heavy lifting done (and the promised land reached), we can run and maintain our optimized ECM environment on and on into the future, delivering value to our overjoyed stakeholders, who shower us with accolades and $25 Starbucks cards as tokens of their eternal gratitude.