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Yahoo and Tumblr: Avoiding Commoditization by Association

Yahoo and Tumblr: Avoiding Commoditization by Association

There are three things on the Tumblr/Yahoo to-do list for 2013: 1. Push the edges on intelligent recommendation technology (just think of the dataset they must have!) 2. Innovate on engagement-based ad format design. 3. Bypass agencies: try to build partnerships directly with brands to help bring scale and meaning to a revenue model that is based on adding value rather than the very comfortable “interrupt and repeat.”

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