Wrike claims it got the tricky part of enterprise project management and collaboration right with its release this week.
The Mountain View, Calif.-based provider revealed its Dynamic Platform, which it describes as a major update that adds the key function of customization "at every level of the product for every user."
"Before today, customers usually had one of two choices — go for a user-friendly product that also wasn’t customizable and was really cookie-cutter," said Wrike CEO Andrew Filev, whose seven-year-old startup now has 150 employees. "Or you could go with an enterprise project management tool that will cost you an arm and a leg but then leaves the customization in the hands of IT. So there’s a big lag there."