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WPP's Millward Brown buys India-based analytics company Analytics Quotient

WPP's Millward Brown buys India-based analytics company Analytics Quotient

2016 looks like being more of the same and WPP's Millward Brown, what used to be known as a 'qualitative research' company, has agreed to buy Analytics Quotient (AQ), a sizeable marketing analytics operator, based in India with a handful of offices in

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