Would you pay to use Facebook? Not as a marketer, but as a regular user? An op-ed by Zeynep Tufekci in The New York Times argues that we are all already paying for our Facebook and Google use, only the currency is loss privacy and control over our own data. In the article, “Mark Zuckerberg, Let Me Pay for Facebook,” Tufekci argues that ad-financed Internet platforms aren’t free, and they don’t serve their users very well. Or even themselves.