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Why You Shouldn't Focus on Trying to Make Something 'Go Viral'

Why You Shouldn't Focus on Trying to Make Something 'Go Viral'

“I want it to go viral”. A too-often heard phrase in brands and organisations when talking about content and social media. Having seen YouTube videos that have received popular success, or campaigns such as the Ice Bucket Challenge, which have snowballed, brands want to emulate this for themselves.

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