March 20, 2015
I see it happen to companies and people time and time again. Marketing automation technologies – like Marketo, Pardot, HubSpot, Eloqua, and more – constantly get trotted out to marketing folks near and far as a salvation. They are purported to be an answer to all their problems with email, lead generation, prospect tracking, and website reporting, as giving marketers a true way to prove ROI. So the marketers buy it, with a gleam in their eye! And then …Nothing. For three months.