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Why You Can't "Go Viral" (And What to Do Instead)

Why You Can't "Go Viral" (And What to Do Instead)

One of the best ways is to "seed" a campaign is through business development. Identify larger communities, media properties, and influential people that also cater to your target audience. Then you partner with them by providing something they don't have, in exchange for something they do have (e.g. eyeballs).

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