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Why Yik Yak Poses a Threat to College Campuses

Why Yik Yak Poses a Threat to College Campuses

Social media has been used for years as means for brands to connect with their fans and show transparency, and for friends and family members to keep in touch with each other. The common denominator here is transparency—you know who the posts are coming from.

With Yik Yak, it’s a different story.

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