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Why Upworthy Just Ditched Aggregated Content: The Necessity of Original Content

Why Upworthy Just Ditched Aggregated Content: The Necessity of Original Content

Once a king of viral content, Upworthy rose to fame by unearthing uplifting videos from the dredges of the web, pairing them with attention-grabbing and highly shareable headlines and sending them out into the world of Facebook, where they garnered tens of thousands of shares. But after being hit by Facebook’s algorithm changes, the site has now shifted to original content.

 

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