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Why the Facebook Ads Grant Petition for Nonprofits Is a Terrible Idea

Why the Facebook Ads Grant Petition for Nonprofits Is a Terrible Idea

Following the release of Facebook’s new “donate now” feature for nonprofit brand pages, a few intrepid and well-meaning fundraising and marketing experts rejuvenated an existing petition imploring Facebook to issue grants to nonprofits in order to create ads gratis.

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