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Why Social Media is the Rodney Dangerfield of Marketing Channels

Why Social Media is the Rodney Dangerfield of Marketing Channels

Rodney Dangerfield won fame and a cult following with his comedic catchphrase, “I don’t get no respect.” Social media is increasingly becoming a cost of doing business. Credibility, in the form of a measurable return, is needed to justify investments. But still the ROI on social doesn't get no respect.

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