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Why Messaging Apps Will Change the Social Media Landscape in 2015

Why Messaging Apps Will Change the Social Media Landscape in 2015

Messaging apps are on the rise. Earlier this year Facebook bought WhatsApp for $22 billion and the Chinese WeChat is seemingly poised for growth across the globe. More messages are now being sent on such apps than are sent by SMS globally. But messaging apps are challenging more than the humble SMS, they are changing the social media landscape.

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