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Why Marketing's Data Skills Gap Isn't as Bad as You Think

Why Marketing's Data Skills Gap Isn't as Bad as You Think

Why Marketing's Data Skills Gap Isn't as Bad as You Think

Back in 2011, Gartner predicted CMOs would spend more on technology than CIOs by 2017. It even reaffirmed that projection last year.
In fact, the prediction seems accurate: CMOs are investing more in tech. However, marketers are still struggling to transition to more data-focused marketing.

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