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Why LinkedIn Dumped a $175M MarTech Acquisition

Why LinkedIn Dumped a $175M MarTech Acquisition

Why LinkedIn Dumped a $175M MarTech Acquisition

LinkedIn admitted it failed to accurately forecast the resources required to scale the B2B ad targeting platform it acquired from Bizo in 2014. It plans to terminate the offering.
As a result, it will take a $50 million hit in forecasted revenues, LinkedIn officials said yesterday in the online professional

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