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Why is Digital Marketing Success So Elusive?

Why is Digital Marketing Success So Elusive?

I’ve never managed a full-scale traditional marketing campaign, a TV spot or print or OOH home or radio. When I read AdWeek or look through the pages of CommArts it seems like they know what success feels like. Success is emotional, breathtaking, provocative, inspiring or funny. Digital is all of these things, isn’t it? Can’t it be? What’s different about our work?

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