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Why Integrated Marketing Communications Is More Important Than Ever

Why Integrated Marketing Communications Is More Important Than Ever

I just may be the world's biggest integrated marketing communications proponent. For years I have preached the need and importance for delivering an integrated message to consumers across all channels in a given brand's arsenal. So it should be quite obvious that when it comes to the integrating of marketing channels, I am not only on board, I may very well be the captain of the ship, or at the very least, first mate.

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