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Why Influencer Marketing Is More Effective Than Traditional Marketing: An Interview with ReadyPulse CEO Dennis O'Malley

Why Influencer Marketing Is More Effective Than Traditional Marketing: An Interview with ReadyPulse CEO Dennis O'Malley

In an advertising marketplace where ad blockers are common on mobile phones, where Millennials are jaded about advertising and the digital space is overcrowded, what can a brand do that cuts through the noise?

People’s consumer choices are far more often influenced by word-of-mouth. People listen to other real people about their experiences of products and services.

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