March 09, 2015
Content Marketing. No matter how hard marketers try to get away from buzzwords, there seems to be no way to avoid discussing a “content-driven strategy” at every. Single. Meeting. It’s gotten to the point where you can’t pitch any campaign ideas without including “content marketing” somewhere in your presentation, lest you be deemed a digital luddite who thinks Google Adwords and a Yellow Pages is all the digital marketing you need.