For many small businesses, simply getting a website up and running can seem like an enormous task in and of itself. And it’s perfectly tempting to build a decent site layout (one that will work with both desktop and mobile, of course) and then let it sit. But for businesses that want to truly stand out among the plethora of industry sites, building a good-looking website is just the tip of the iceberg. Because once a layout is in place, it’s time to start providing audiences with quality content. And that means creating a blog.