Brought to you by NGT Marketing Group

Why B2B Marketers Neglect Important Data Quality Issues

Why B2B Marketers Neglect Important Data Quality Issues

Why B2B Marketers Neglect Important Data Quality Issues

Lead quality is a big issue.
According to a recent Ascend2 survey  (pdf), “Improving the quality of leads generated is a top priority for 77 percent marketing influencers, ahead of all other lead generation goals.” 
The topic came up during a great conversation with David Lewis, CEO of DemandGen.

Continue reading…

2
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
Google+
http://themarketingdigest.com/why-b2b-marketers-neglect-important-data-quality-issues
LinkedIn