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Why B2B Ecommerce Experiences Still Lag B2C

Why B2B Ecommerce Experiences Still Lag B2C

Why B2B Ecommerce Experiences Still Lag B2C

Though it’s made some headway in recent years, business to business (B2B) ecommerce still has a ways to go when it comes to measuring up to the consumer experience.
That was the big takeaway from a recent webinar by Forrester VP and principal analyst Andy Hoar.

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