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Why Are Marketers Afraid of Snapchat?

Why Are Marketers Afraid of Snapchat?

In a recent episode of Gary Vaynerchuck’s ‘#AskGaryVee’ video series, one of the questions posed to Vaynerchuck was “why are so many people afraid of Snapchat, especially in the marketing field?” This is an interesting query – the general view within the social media marketing community seems to be that Snapchat is a bit risky and probably not a good fit for most brands. But given the platform’s evolution that perspective is probably no longer true.

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