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Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

Amazon has had the uncanny ability to predict tech trends for almost 20 years. It's one of the biggest reasons that Wall Street has loved the company year after year. Yet, for the past decade, Amazon has almost peculiarly avoided one of the largest shifts in technology – the tectonic movement toward integrated social networking. Why?

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