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Which Online Marketing Channel Should You Prioritize?

Which Online Marketing Channel Should You Prioritize?

When it comes to online marketing effectiveness and driving both traffic and conversions to a website, brands have plenty of options to choose from: direct traffic, organic vs. paid search, email, social media, display banners, referral traffic, etc. But these channels don’t necessarily have the same level of effectiveness, depending on whether we are a small, medium or large organization.

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