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When Should You Use LinkedIn Long-Form Posts in Your Content Marketing Efforts?

When Should You Use LinkedIn Long-Form Posts in Your Content Marketing Efforts?

LinkedIn announced they'd be opening up their publishing platform feature to their 300 million+ users. Essentially, this feature allows you to write a blog post directly on LinkedIn and reach a larger audience than your typical posts would. These long-form posts are seen by your connections like normal posts, and are also suggested to other targeted professionals.

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