Brought to you by NGT Marketing Group

What's Most Important to B2B Customers? (Hint: Not Content Marketing)

What's Most Important to B2B Customers? (Hint: Not Content Marketing)

According to a recent research study and survey conducted by McKinsey, of 700 global executives, corporate messaging may be having little impact on evaluation and purchase decisions. What can be disheartening for many to learn is corporate messaging and content can be out of alignment with customer values as well as expectations.

read more

8
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
LinkedIn