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What's Google Doing with Healthcare Blogs?

What's Google Doing with Healthcare Blogs?
Last month I wrote about the rising importance of Patient Opinion Leaders (POLs) and their capacity to influence healthcare through the new age of social media. However, whatever your feelings are about Google, you have to admit that it’s pretty dominant in the world of search, and if you’re not being listed by it, then your influence is going to be limited. After all, even the most social-media savvy blogger will tend to see more traffic via search than social channels.

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