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What You Need to Know About Facebook's Relevancy Score

What You Need to Know About Facebook's Relevancy Score

Facebook doesn’t provide your ad with a relevancy score until the ad has been served at least 500 times. After this point, Facebook determines how well your ad is doing based off of the positive and negative feedback it has received. Positive and negative feedback is simply determined by the amount of engagement on the ad. For example, it’s negative if people are hiding your ad and positive if they are liking and sharing it. It’s as simple as that!

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