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What We Learned After Using Twitter for B2B Lead Generation

What We Learned After Using Twitter for B2B Lead Generation
February 22, 2015
Twitter is a peculiar platform. For B2B marketers, it doesn’t provide the most functional targeting features. And case studies provide conflicting results on whether B2B lead generation is actually effective on the 284 million strong social network. With the majority of revenue coming from mobile advertising, a channel that leans towards B2C, it’s no wonder B2B marketers look at Twitter lead generation and think: meh…

Using Twitter for B2B lead generation

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