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What Twinkies Can Teach Marketers About Comebacks and Social Branding

What Twinkies Can Teach Marketers About Comebacks and Social Branding

We live in a time where consumers’ perceptions or preferences can shift daily or even hourly. Companies need to accelerate and speed up, some need to uproot their strategic planning processes, some need to change their campaign-centric efforts and some need to listen to social data.

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