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What the WhatsApp and Mobile Messaging Feeding Frenzy Mean for Marketers

What the WhatsApp and Mobile Messaging Feeding Frenzy Mean for Marketers

These acquisitions might have caught many by surprise (especially in valuation), but this trend in mobile messaging has been growing for some time. Mobile is no longer a silo and something to "consider." Companies that don't begin to leverage mobile opportunities will be passed up by those that do.

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