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What Social Marketers Can Learn from This Direct Marketing Masterpiece

What Social Marketers Can Learn from This Direct Marketing Masterpiece

Graubünden Tourism put a video poster at Zürich’s main railway station, linking one of the most hectic places in Switzerland with one of its most peaceful in real-time. What happened next will amaze you – it almost brought tears to my eyes. And we as social marketers can learn a lot from it.

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