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What Shark Week and "Sharknado" Can Teach Marketers and Retailers

What Shark Week and "Sharknado" Can Teach Marketers and Retailers

Think about just how much the word "shark" has permeated American pop culture over the past month or so. According to Charles Riotto, "Sharks have captured the imagination of consumers around the world, with shows and events focused on these intriguing creatures becoming more popular than ever."

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