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What It Means to Demonstrate Popularity and Authority on Google

What It Means to Demonstrate Popularity and Authority on Google

For your website and page content to rank above all others, you have to demonstrate popularity and authority on Google. You have to convince Google that people value and appreciate your content. Google is in the business of organizing information and making it “universally accessible and useful.” It does not want to render unpopular, inaccurate or incomplete search results. Its future depends on it.

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