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What Is the Real Cost of Social? [INFOGRAPHIC]

What Is the Real Cost of Social? [INFOGRAPHIC]

There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free. An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.

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