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What Does the Facebook Experiment Teach Us?

What Does the Facebook Experiment Teach Us?
I’m intrigued by the reaction that has unfolded around the Facebook “emotion contagion” study. As others have pointed out, the practice of A/B testing content is quite common. And Facebook has a long history of experimenting on how it can influence people’s attitudes and practices, even in the realm of research. But why is it that this study in particular has sparked a firestorm?

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