Brought to you by NGT Marketing Group

What CMOs Have – and What They Want

What CMOs Have – and What They Want

An study of chief marketing officers today revealed some interesting contrasts between their optimism and their realities.

The 8th annual "State of Marketing" report from the CMO Council, a 7,000-member group stretched across 110 countries, showed senior marketers are gaining status within their companies, but still want closer ties to their fellow "chiefs."

It also found that while they’re optimistic about their ability to meet the shifting demands of their employers, most of them are behind their targets for the current year.

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