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What Are Buyer Personas & Why Do They Matter?

What Are Buyer Personas & Why Do They Matter?

When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. For example, you might know that you would like to sell your product or service to 25-40 year old women. However, trying to start a campaign or business based entirely on demographic information isn’t always enough.

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