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Webinar Recap: Wake Up Your Website with Effective Digital Experiences

Webinar Recap: Wake Up Your Website with Effective Digital Experiences

image-ektroncontentmarketingwebinar-2013.jpg

All marketers need to create effective digital experiences for their web properties, so we held a webinar recently to explore the concept.

People come to a website for many reasons. If they have a good experience, they may return — and rate that website more trustworthy than competitors. From there, visitors can be helped along their customer journey by increasing context and relevancy using techniques like personas and content targeting.

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