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Web Push Notifications: A New Era of Content Distribution

Web Push Notifications: A New Era of Content Distribution
More than a dozen statistics show email marketing is alive and well today. However, consumer apathy, spam filters, Gmail changes, and social media competition have plagued its reign. It’s about to hit a new low (again) by the arrival of a top-performing channel that has been around for less than a year. Web push notifications are here to help marketers usher in a new era of content distribution. Until recently, push notifications were not available for the web; push was limited to mobile apps. But now brands can use them with their websites. And just as push notifications have been a high-performing engagement tool of mobile apps, early performance indicators suggest web push is delivering that same power to websites.

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