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We Need to Talk About 'Kimoji' and the Rising Importance of Emoji Analytics

We Need to Talk About 'Kimoji' and the Rising Importance of Emoji Analytics

We need to talk about ‘Kimoji’. Not because I want to talk about Kimoji, mind you, not because you or I necessarily care about the latest evolution of the emoji craze which involves an assortment of images based on ‘cultural icon’ Kim Kardashian and her ‘assets’. But because Kimoji is the latest in the rising emoji trend, a trend that no social media marketer will be able to ignore, based on its current growth and adoption rate.

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