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Was Oreos ‘Dunk in the Dark’ Tweet Really a Runaway Success?

Was Oreos ‘Dunk in the Dark’ Tweet Really a Runaway Success?

A lot has been made of Oreos’ now famous ‘Dunk in the Dark’ tweet from the 2013 Superbowl. It’s considered a shining example of real-time marketing, a stroke of genius only made possible by perfect co-ordination and timing. But was it really a runaway success?

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