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Walking the Content Marketing Tightrope [Infographic]

Walking the Content Marketing Tightrope [Infographic]

Did you know that 9 out of 10 consumers want brands to share content online? In fact, a recent survey of 1,000 Americans showed that consumers trust content from brands almost as much as they do from established media. Content marketing is a balancing act – you need to create content that’s shareable but also trustworthy. Here are 7 ways you can walk the tightrope successfully.

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