Every so often you find a “wake-up-and-smell-the-coffee-people” report. Gartner’s recently released 2015 CEO Survey: Committing to Digital is one such piece of research. The wake-up call here is for CEOs who think they’re ready for digital business. Based on this research, it seems most are not.
Fixing this, according to Mark Raskino, research vice president at Gartner, will require substantial investment in the business itself. But that’s not all. What is really requires is a change in the way business is done.