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Visual Storytelling May Capture Our Goldfish-Like Attention Spans [INFOGRAPHIC]

Visual Storytelling May Capture Our Goldfish-Like Attention Spans [INFOGRAPHIC]

According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to eight seconds in 2013–one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, goldfish-like attention span consumers now have. The key, according to their research, is with images and visual storytelling tactics.

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