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Viral Is Not the Game Point in Complex B2B Sales

Viral Is Not the Game Point in Complex B2B Sales

I received an email asking me what I thought of the Van Damme Volvo video that went viral to the tune of 57 million views and counting. Depending on the goals that Volvo had for the video, if it was about any kind of awareness and traffic, then yes, it did beyond great. But B2B marketing can't afford to be focused on random volume.

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