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Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights

Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights

One of the aspects that’s most exciting about the evolution of social media marketing is the shift towards more responsive and intelligent campaigns based on data and audience insights. But while most now understand there’s a heap more data available, not many know how to locate the signals and utilize them to best effect – here are some tips.

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